Search
Intelligence
Research-driven writing on how search actually works in the age of AI. I dig into the data behind SEO, answer engine optimization, and generative engine discovery so you don't have to guess.
Infrastructure
System Core
AI Search Growth
query_statsYear-over-year growth in AI search tool usage. The landscape is shifting fast, and I document these changes here as they happen.
Citation Overlap
hubOnly 25% overlap between Google rankings and AI search citations. Classic SEO alone isn't enough anymore.
design_services Philosophy
"Generative intelligence isn't just a new channel; it's a new layer of the internet. I write about how to build the content that LLMs trust to synthesize."
Focus Areas
article Recent Insights
View All InsightsSearch Queries Are Getting Longer, Four Quarters Running
What Is a Saliency Map? (With Real Examples From Apple’s Homepage)
Google Now Takes 1 in 5 Clicks After a Search (Q2 2026 Data)
terminal The Gridlok Stack
G. Analytics 4
Search Console
Screaming Frog
Python / Pandas
BigQuery
LLM Engineering