GridLok

SEO / AEO / GEO

Search
Intelligence

Research-driven writing on how search actually works in the age of AI. I dig into the data behind SEO, answer engine optimization, and generative engine discovery so you don't have to guess.

Read the Blog article Free Tools build

Version 4.1

Infrastructure

System Core

AI Search Growth

query_stats

+83%

Year-over-year growth in AI search tool usage. The landscape is shifting fast, and I document these changes here as they happen.

Citation Overlap

hub

25%

Only 25% overlap between Google rankings and AI search citations. Classic SEO alone isn't enough anymore.

design_services Philosophy

"Generative intelligence isn't just a new channel; it's a new layer of the internet. I write about how to build the content that LLMs trust to synthesize."

Focus Areas

verified security analytics

Ref_202 2026.04.14

Search Queries Are Getting Longer: What the 2025 Data Means for Content Strategy

Key Takeaways Search Query Length Is Shifting Toward Longer, More Specific Phrasing The Datos/Semrush State of Search Q4 2025 report tracked search query length distribution for the first time, covering 15 months of desktop data across the US, EU, and UK. The results show a consistent shift: users are typing longer, more detailed queries into […]

AI Searchers Visit Different Websites Than Google Searchers. The Data Proves It.

AI search destination domains reveal a different web than traditional Google search. Clickstream data from Q4 2025 shows GitHub at #3 after AI search (absent from Google top 15), while Wikipedia and Facebook dominate Google but vanish from AI destinations.

The Anatomy of a Liquid Glass Button: WebGL, CSS, and 6 Layers of Chrome

Key Takeaways Live demo above. Hover over the button to see the 0.8s inversion. The chromatic border is rendering in real-time via WebGL. This liquid glass button uses a WebGL shader running in real-time to produce that animated chromatic border. The metallic highlights orbit the perimeter, shifting through spectral colors as they move. On hover, […]

terminal The Gridlok Stack

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G. Analytics 4

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Search Console

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Screaming Frog

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Python / Pandas

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BigQuery

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LLM Engineering

Search Intelligence