Search
Intelligence
Research-driven writing on how search actually works in the age of AI. I dig into the data behind SEO, answer engine optimization, and generative engine discovery so you don't have to guess.
Infrastructure
System Core
AI Search Growth
query_stats+83%
Year-over-year growth in AI search tool usage. The landscape is shifting fast, and I document these changes here as they happen.
Citation Overlap
hub25%
Only 25% overlap between Google rankings and AI search citations. Classic SEO alone isn't enough anymore.
design_services Philosophy
"Generative intelligence isn't just a new channel; it's a new layer of the internet. I write about how to build the content that LLMs trust to synthesize."
Focus Areas
article Recent Insights
View All InsightsStop Guessing How Your Customers Search (The Data Will Surprise You)
How to See Your Lighthouse Agentic Browsing Score (It’s Not in PageSpeed Insights)
Google’s Preferred Sources Comes to AI Search: Why You Can’t Optimize for It (and What Actually Helps)
terminal The Gridlok Stack
G. Analytics 4
Search Console
Screaming Frog
Python / Pandas
BigQuery
LLM Engineering