Search
Intelligence
Research-driven writing on how search actually works in the age of AI. I dig into the data behind SEO, answer engine optimization, and generative engine discovery so you don't have to guess.
Infrastructure
System Core
AI Search Growth
query_statsYear-over-year growth in AI search tool usage. The landscape is shifting fast, and I document these changes here as they happen.
Citation Overlap
hubOnly 25% overlap between Google rankings and AI search citations. Classic SEO alone isn't enough anymore.
design_services Philosophy
"Generative intelligence isn't just a new channel; it's a new layer of the internet. I write about how to build the content that LLMs trust to synthesize."
Focus Areas
article Recent Insights
View All InsightsGame Website SEO Basics: Slugs, Titles, and Meta Tags
Search Engine History: From Early Databases to AI
Game Studio Websites: Real Examples, Visitor Routes, and a Launch Plan
terminal The Gridlok Stack
G. Analytics 4
Search Console
Screaming Frog
Python / Pandas
BigQuery
LLM Engineering