Blog Archive

The Insights

Exploring the intersection of high-performance architecture, digital strategy, and modular design.

Fictional Orbit Repair game website with URL, title, H1, and description cards, a keyboard, and a controller.

Ref_679 2026.10.24

Game Website SEO Basics: Slugs, Titles, and Meta Tags

Game website SEO basics for PC and console studios: write URL slugs, titles, H1s, and meta descriptions with a worked example and on-page checklist.

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A mainframe, green-screen terminal, web directory, and AI search display illustrate successive eras of search.

Ref_722 2026.10.22

Search Engine History: From Early Databases to AI

Explore search engine history from early databases and Archie to Google and AI, with sourced timelines, historical data, and a search-share comparison tool.

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Illustrated game website linked to search and answer panels around a fictional harbor game.

Ref_651 2026.10.19

Game Studio Websites: Real Examples, Visitor Routes, and a Launch Plan

Plan game studio websites with an original six-site review, an interactive destination chooser, and clear web development, SEO, and AEO responsibilities.

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Workers arrange search results while discarded keyword blocks pile up below the ranking board.

Ref_735 2026.10.17

The Long, Ridiculous History of Trying to Rank First

A history of SEO tactics, from keyword stuffing and comment spam to scaled content, with a dated field guide and a useful-page checklist.

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A guestbook, linked personal webpages, and an RSS symbol connect a retro computer to a modern screen.

Ref_734 2026.10.14

The Website Features We Killed, Then Brought Back

Guestbooks, links pages, personal sites, and RSS still have useful jobs. Compare old website features and choose one worth adding to your own site.

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A boxed game, disc drive, download screen, and digital library stand along a miniature road.

Ref_736 2026.10.12

How Many Clicks Did It Take to Buy a Game?

Compare the route from boxed games and shareware orders to digital libraries, then try a download-time calculator and audit your own game’s purchase path.

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An archivist examines a shelf of retired search computers in a blue library.

Ref_729 2026.10.09

The Search Engines Google Left Behind: Follow the Family Tree

Follow old search engines through acquisitions, technology deals, and closures, with an interactive family tree for Yahoo, Google, AltaVista, and Inktomi.

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Illustration of a ChatGPT answer with a map, product comparison, chart, and source pages.

Ref_774 2026.10.08

ChatGPT Intelligent UI: How to Get Cited and Mentioned

ChatGPT Intelligent UI builds answers from charts, maps, and product cards. I took apart 96 answers to see who gets cited, who gets mentioned, and why.

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Illustrated old and modern websites for a fictional game appear on two monitors, with screenshots and download buttons.

Ref_732 2026.10.06

What Did a Game’s Official Website Look Like in the 1990s?

Inspect preserved Half-Life pages beside Valve’s anniversary site, with a heading audit and a checklist for modern PC and console game websites.

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A shop window displays advertising pixels, a classified listing, a paperclip, and a custom greeting.

Ref_733 2026.10.04

The Million Dollar Homepage and Other Weird Internet Businesses

Pixels, paperclips, and paid T-shirts: examine unusual internet businesses, compare their offers, and try the Million Dollar Homepage pixel calculator.

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