Technical Intelligence

The Website Features We Killed, Then Brought Back

calendar_today Date: 2026.10.14
person Author: Jim Hunt
monitoring Intelligence: AI Search Optimization
A guestbook, linked personal webpages, and an RSS symbol connect a retro computer to a modern screen.

A guestbook asks you to leave a message. A links page sends you somewhere the owner likes. A feed tells you when that owner has written something new.

These are small website features with unusually clear jobs. They can look old-fashioned because we recognize them from personal pages, but the need behind each one is still easy to explain.

The comeback is visible in specific projects: personal-site hosts, small-web directories, and people publishing their own pages. Look at what those projects actually offer before declaring that the entire internet has changed its mind.

The personal website gives its owner more decisions

Neocities offers static HTML hosting and describes itself as a place for personal websites. Its examples include portfolios, fan sites, project notes, and community archives. Neocities, project description and history.

That freedom changes the shape of a page. A person can make an entire section for a niche interest, decide how its navigation works, and keep a record that does not have to fit a standard post format.

The benefit comes with responsibility. Somebody chooses the filenames, fixes broken links, and decides what the site is for. A neglected personal site can be charming; a neglected support page can leave a player stuck.

For a studio, a small site can still express a point of view through its screenshots, writing, project notes, and recommendations. It does not need a complicated application to do those things.

Old features and the jobs they still perform
FeatureVisitor benefitOwner’s ongoing task
Personal homepageA stable introduction to a person or projectKeep the description and main links current.
Links pageRecommendations from a named curatorCheck destinations and explain why they belong.
GuestbookA public place to leave a greetingModerate submissions and handle spam.
FeedA way to follow new entriesPublish consistent dates and item links.
Web ring or directoryA route through related independent sitesMaintain membership and navigation.

A good links page tells the visitor more than which URLs the owner collected. It explains what each destination is good for and why the owner thinks it deserves attention.

Kagi’s September 2023 Small Web announcement describes an initiative for surfacing independent web content. Its published website list is available through the project’s linked repository. Kagi, Small Web launch, September 2023.

Readers can see who chose the sites and decide whether they trust the selection. A short explanation beside each link gives them a reason to follow it.

A game studio could keep a short page of modding resources, community tools, accessibility references, or supported fan projects. Add a description and a review date. Keep official support clearly identified so a community recommendation is not mistaken for a promise from the developer.

RSS lost a browser feature and kept a useful job

Mozilla removed feed previews and Live Bookmarks in Firefox 64 in December 2018. Its support article points readers to replacement feed readers and explains how to export existing bookmarks. Mozilla Support, Firefox feed-reader changes.

That is a change in a browser interface. The underlying job remains straightforward: a reader follows a feed and receives new items without visiting each site separately.

The RSS 2.0 specification describes a channel containing items, with fields such as titles, links, and descriptions. A publishing system can use that structure to distribute updates. RSS Advisory Board, RSS 2.0 specification.

For a game studio, a development-log or patch-note feed can serve players, journalists, and community maintainers. Give each entry a permanent page and a clear date. A feed becomes frustrating when every item is called “Update” and the destination keeps changing.

A useful game-update feed
Field or behaviorGood exampleCheck
TitleGame name, version, and update topicCan readers distinguish entries in a list?
Item linkThe permanent update pageDoes it open the entry rather than the homepage?
DescriptionA short account of what changedDoes it help a reader decide whether to open it?
DateThe entry’s publication or update dateIs the ordering consistent?

Ask Jim about adding a maintained resource page or update feed.

A guestbook comes with a chair for the moderator

A public message box looks simple until people use it. A studio needs to decide whether the space is for greetings, support, feedback, or conversation. Those are different commitments.

If it accepts support requests, someone needs to respond and move private details out of public view. If it is for greetings, say so and provide a separate support route.

Build the moderation process before inviting submissions. Decide what is displayed, whether entries are reviewed first, and how someone requests removal. A friendly feature should not surprise its visitor with public exposure.

The old web offers plenty of inspiration without requiring every feature to return. Choose the one your team can look after.

Which feature earns a place on your site?

Add or surface a feed for dated posts. Check item titles, permanent links, and the update schedule.

Help people follow updates

Add or surface a feed for dated posts. Check item titles, permanent links, and the update schedule.

Recommend useful resources

Build a short links page with an explanation beside each destination. Give it a named owner and review date.

Give the studio a recognizable voice

Publish a readable about page and occasional project notes. Connect the writing to the games and people behind them.

Invite public greetings

Use a moderated guestbook with a clear purpose. Explain what becomes public and provide a separate route for support.

Connect independent creators

Consider a small directory or web ring with clear membership rules. Keep each destination current and easy to leave or replace.

Link to this tool

Add one feature and see whether people use it

Place the feature where it supports an existing task. A patch-note feed belongs near updates. A list of community tools belongs beside the relevant game or modding information.

Keep the main website structure ordinary enough to use. Descriptive titles, headings, and links help a new visitor understand the page before they appreciate its personality.

Set a review date after launch. Look for actual use: feed requests, clicks to recommended resources, useful submissions, or fewer repeated questions. Choose a measure that matches the feature’s job.

Preservation projects show how much personality personal pages can contain. A maintained small feature can give your own site some of that character while doing something useful for the next visitor.

Sources and calculations

Project dates come from Neocities, Kagi, and Mozilla. Feature comparisons and the picker are Gridlok’s recommendations. The examples document particular projects and functions.

Want visitors to have a reason to return?

Send Jim the feature you are considering and who would maintain it. We can plan a useful resource page, update feed, or community feature.

Talk to Jim about a useful site feature

Frequently asked questions

Are guestbooks making a comeback everywhere?

The projects here show continuing interest in independent and personal websites. A broad adoption claim would need a defined measurement of sites over time.

Is RSS still usable?

Yes. Feed readers can consume published feeds. Firefox’s removal of its built-in features changed one way of accessing them.

Does a links page help visitors?

It can, when the selection is relevant, explained, and maintained. A list of unexplained or outdated URLs is much less useful.

Which old feature should a game studio try first?

A dated update feed or a concise resource page often has a clear purpose. Choose according to the player task and the team member who will maintain it.

Keep reading

References

  1. Neocities, project description and history
  2. Kagi, Small Web launch, September 2023
  3. Mozilla Support, Firefox feed-reader changes
  4. One Terabyte of Kilobyte Age, project history
  5. RSS Advisory Board, RSS 2.0 specification
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