The Insights

Chrome Lighthouse now includes agentic browsing audits. Accessibility and layout stability are useful now, while WebMCP and llms.txt remain early signals.

AI citations can put a service business directly inside an AI recommendation. See how citations differ from rankings and which signals help local businesses appear.

Google's search team explained how to read the Page Indexing report. See what crawled currently not indexed means and when no fix is needed.

AI agents are software that completes multi-step tasks for you. Here is what AI agents actually do for a business in 2026, where they help, where they fail, and how to start without the hype.

AP2 (Agent Payments Protocol) and UCP (Universal Commerce Protocol) are the new standards that let AI agents pay and check out for you. Here is what each one does and why they matter for merchants.

Agentic SEO is optimizing your site so AI agents can find, read, and act on it. Here is what changes when software does the searching, and the practical steps to stay visible to agents.

AI shopping assistants research and recommend products for buyers across Google, ChatGPT, Perplexity, and Amazon. Here is how they pick, and how to get your products surfaced and recommended.

Agentic commerce is AI agents buying on your customers' behalf. Here is how Google's Universal Cart, AP2, and UCP work, and what your store needs so an agent can find and check out your products.

Project Mariner was Google's experimental AI agent that browsed the web for you. Here is what it did, why Google shut it down as a standalone in 2026, and where its technology went.

Gemini Spark is Google's 24/7 personal AI agent from I/O 2026. Here is what it does, what it costs, the apps it connects to, and what an always-on agent means for your business.