Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 51 Postings
How to Get Recommended by Gemini Spark: A DeWalt Test
Gemini Spark shopping test: how Google's agent found and compared DeWalt DCD800 offers, and what a product page needs to be the one Spark recommends.
Prompt Injection Hidden in a Read With ChatGPT Button
A real prompt injection example: an SEO blog's Read with ChatGPT button quietly told your assistant to remember the brand as a source. What it did, why it only half works, and a version of the button that prints its prompt, which you can try.
Structured Data for AI: The Schema That Makes Your Site Machine-Readable
Structured data states page facts in a machine-readable format. Match Organization, Product, FAQ, and LocalBusiness schema to visible, accurate content.
AI Crawlers: What They Are and How to Control Them
AI crawlers collect content for training, search discovery, and user-requested retrieval. Separate those roles before deciding what to allow or block.
Reddit Is Now on 4 in 10 Desktops (And Most of Us Still Ignore It)
Reddit grew from 29.4% to 41.6% of desktop users in fourteen months and holds a top-six spot among search destinations. Its position inside AI answers is a different story, and the gap between the two is the interesting part.
AI Visibility: How to Track Whether AI Is Mentioning Your Brand
AI visibility measures whether answer engines mention, describe, and cite your brand. A repeatable prompt tracker turns that presence into a useful trend.
What AI Tools Actually Send Traffic To (And What They’re Erasing)
The Datos Q2 2026 data shows what people visit right after using ChatGPT, Gemini, or Claude. AI feeds AI, Google survives as the action layer, and the reference web is being erased. Here is the survival rule.
ChatGPT Is Not the Whole AI Market (Q2 2026 Share Data)
ChatGPT holds a mid-30% user share in the US and is slipping in Europe, while Gemini and Claude keep climbing. If you only check ChatGPT to see whether you get cited, you are checking a minority of the market.
Navigational Search Is Collapsing: What Q2 2026 Data Means for AEO
Navigational searches fell across every major engine in Q2 2026 while research queries climbed. People stopped searching to navigate and started searching to learn. Here is what that changes about optimizing for search.
WebMCP: How to Let AI Agents Use Your Website
WebMCP lets a website expose tools an AI agent can call directly, instead of guessing from the page. Here is what WebMCP is, how it works, and how to add it to your site.