Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 26 Postings
Chrome’s New Agentic Browsing Audit: What’s Worth Doing and What’s Hype
Chrome Lighthouse now includes agentic browsing audits. Accessibility and layout stability are useful now, while WebMCP and llms.txt remain early signals.
Crawled Currently Not Indexed: What Google Says It Actually Means
Google's search team explained how to read the Page Indexing report. See what crawled currently not indexed means and when no fix is needed.
AI Agents for Business: What They Actually Do in 2026
AI agents are software that completes multi-step tasks for you. Here is what AI agents actually do for a business in 2026, where they help, where they fail, and how to start without the hype.
AP2 and UCP: The Protocols Behind AI Agent Payments, Explained
AP2 (Agent Payments Protocol) and UCP (Universal Commerce Protocol) are the new standards that let AI agents pay and check out for you. Here is what each one does and why they matter for merchants.
Agentic SEO: How to Optimize for AI Agents That Search and Buy
Agentic SEO is optimizing your site so AI agents can find, read, and act on it. Here is what changes when software does the searching, and the practical steps to stay visible to agents.
AI Shopping Assistants: How to Get Your Products Recommended in 2026
AI shopping assistants research and recommend products for buyers across Google, ChatGPT, Perplexity, and Amazon. Here is how they pick, and how to get your products surfaced and recommended.
Agentic Commerce: How AI Agents Will Buy From Your Store (and How to Be Ready)
Agentic commerce is AI agents buying on your customers' behalf. Here is how Google's Universal Cart, AP2, and UCP work, and what your store needs so an agent can find and check out your products.
What Happened to Project Mariner? Google’s Browser Agent, Explained
Project Mariner was Google's experimental AI agent that browsed the web for you. Here is what it did, why Google shut it down as a standalone in 2026, and where its technology went.
Google Gemini Spark, Explained: What It Does and What It Means for Your Business
Gemini Spark is Google's 24/7 personal AI agent from I/O 2026. Here is what it does, what it costs, the apps it connects to, and what an always-on agent means for your business.
Google I/O 2026: What Its AI Agents Actually Do (and What They Mean for Your Business)
A plain-English rundown of the AI agents Google launched at I/O 2026, from agentic checkout to Gemini Spark, and what they change for any business with a website.