Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 67 Postings
Vibe Coding and SEO: What Google’s John Mueller Just Confirmed
Vibe coding and SEO have a problem with each other, and on Search Off the Record episode 110, Google’s John Mueller and Martin Splitt finally said it out loud. Sites built by AI tools like Lovable, Bolt.new, v0, Cursor, and Replit AI Studio look great in the editor, ship in days, and routinely fail at […]
AI Searchers Visit Different Websites Than Google Searchers. The Data Proves It.
AI search destination domains reveal a different web than traditional Google search. Clickstream data from Q4 2025 shows GitHub at #3 after AI search (absent from Google top 15), while Wikipedia and Facebook dominate Google but vanish from AI destinations.
ChatGPT is Now a Top-10 Search Destination (Here’s What That Means)
ChatGPT has climbed to the 7th most-visited domain after a Google search, up from 9th last quarter. The Datos/SparkToro data shows AI tools are becoming a routine part of how people navigate the web.
How to Get Cited by ChatGPT
ChatGPT draws from two primary sources when generating responses: the data it was trained on and real-time web browsing. Understanding what triggers a citation gives you a framework for earning them.
Google AI Mode: The SEO Guide for 2026
Google AI Mode is a conversational AI interface within Google Search that allows users to have multi-turn conversations about their search queries. Here is what it means for SEO strategy in 2026.
Zero-Click Searches: The Numbers Behind the Panic
A zero-click search is any Google search session where the user doesn't click on any result. They search, see the results page, and either leave Google...
AI Search Doubled in a Year – What That Actually Means
AI search tools roughly doubled their share of desktop activity in 2025. The headline number gets repeated everywhere, but the context behind it tells a more nuanced story about what actually changed.