The Insights

You probably cannot guess the words your customers search. Real volume data shows why, and how to find the exact phrases that win in Google and AI search.

Every earnings call, every LinkedIn thread, every tech-media headline tells the same story: AI is eating Google’s lunch. The actual numbers say something different. Berkshire Hathaway’s Q1 2026 13F filing showed the firm tripled its Alphabet stake to roughly $16.6 billion, making Google the firm’s fifth-largest holding (IBTimes, 2026). It was the first quarterly disclosure […]

Key Takeaways Gemini Tripled Its User Base While ChatGPT’s Growth Slowed The Datos/Semrush State of Search Q4 2025 report tracks desktop AI tool usage across the US, EU, and UK. The biggest competitive shift in 2025 wasn’t a new entrant. It was Gemini quietly tripling its user base while ChatGPT’s growth trajectory flattened. In the […]

Key Takeaways Search Query Length Is Shifting Toward Longer, More Specific Phrasing The Datos/Semrush State of Search Q4 2025 report tracked search query length distribution for the first time, covering 15 months of desktop data across the US, EU, and UK. The results show a consistent shift: users are typing longer, more detailed queries into […]

Key Takeaways Google AI Mode Clickstream Data Shows Steady but Tiny Growth The Datos/Semrush State of Search Q4 2025 report includes Google AI Mode clickstream data for the first time. The numbers tell two stories at once: consistent monthly growth and a share so small it barely registers on the chart. In the US, AI […]

X published the source code for its Phoenix recommendation algorithm in January 2026. Built on Grok, it predicts 15 engagement types for every post. A single reply conversation where you respond back is worth 150 likes.

Claude Code's entire source code was exposed this morning through a source map file left in their npm package. Security researcher Chaofan Shou spotted it...

The Datos/Semrush State of Search Q4 2025 report surfaced a stat that most coverage overlooked: Google searches per desktop user dropped nearly 20% year...

A little hyperbole, I know. Google's 2 MB HTML crawl limit has been widely covered as a technical SEO concern since the documentation update in February...

Claude Mythos is an unreleased AI model from Anthropic that was never supposed to be public yet. On March 26, 2026, Fortune reported that a misconfigured...