The Insights

Zero-click search looks different by device. Mobile sits far above desktop, while AI Overview losses affect only the queries where the feature appears.

AI tool adoption is higher in the EU and UK than in the US, while Google's search share also remains near record levels. Both trends can rise together.

AI adoption is concentrated in business workflows, enterprise contracts, and coding tools. Consumer use is growing, but the economic story remains B2B.

ChatGPT still leads the AI assistant market, but Gemini and Claude are gaining share. The cited datasets show a market shifting from one default tool to several.

You probably cannot guess the words your customers search. Real volume data shows why, and how to find the exact phrases that win in Google and AI search.

Every earnings call, every LinkedIn thread, every tech-media headline tells the same story: AI is eating Google’s lunch. The actual numbers say something different. Berkshire Hathaway’s Q1 2026 13F filing showed the firm tripled its Alphabet stake to roughly $16.6 billion, making Google the firm’s fifth-largest holding (IBTimes, 2026). It was the first quarterly disclosure […]

Key Takeaways Gemini Tripled Its User Base While ChatGPT’s Growth Slowed The Datos/Semrush State of Search Q4 2025 report tracks desktop AI tool usage across the US, EU, and UK. The biggest competitive shift in 2025 wasn’t a new entrant. It was Gemini quietly tripling its user base while ChatGPT’s growth trajectory flattened. In the […]

Key Takeaways Search Query Length Is Shifting Toward Longer, More Specific Phrasing The Datos/Semrush State of Search Q4 2025 report tracked search query length distribution for the first time, covering 15 months of desktop data across the US, EU, and UK. The results show a consistent shift: users are typing longer, more detailed queries into […]

Key Takeaways Google AI Mode Clickstream Data Shows Steady but Tiny Growth The Datos/Semrush State of Search Q4 2025 report includes Google AI Mode clickstream data for the first time. The numbers tell two stories at once: consistent monthly growth and a share so small it barely registers on the chart. In the US, AI […]

X published the source code for its Phoenix recommendation algorithm in January 2026. Built on Grok, it predicts 15 engagement types for every post. A single reply conversation where you respond back is worth 150 likes.