The Insights

Google's crawling infrastructure has been misunderstood for over two decades. In episode 105 of Search Off the Record, Google engineers Gary Illyes and...

ADA website lawsuits have exploded over the past four years, and small businesses are taking the worst of it. A Boston 25 News investigation published in...

If you rely on organic traffic to survive, there is a massive problem on the horizon. Google Patent US12536233B1 outlines a system where the search giant...

After a Google search, which domains do users actually visit? The Datos/Semrush data tracks the top 15 destination domains, and the rankings reveal where search-driven discovery is really happening.

A zero-click search is any Google search session where the user doesn't click on any result. They search, see the results page, and either leave Google...

AI search tools roughly doubled their share of desktop activity in 2025. The headline number gets repeated everywhere, but the context behind it tells a more nuanced story about what actually changed.