The Insights

ADA website lawsuits have exploded over the past four years, and small businesses are taking the worst of it. A Boston 25 News investigation published in...

If you rely on organic traffic to survive, there is a massive problem on the horizon. Google Patent US12536233B1 outlines a system where the search giant...

Google AI Overviews and ChatGPT cite completely different sources. A strategy that wins citations in one platform may hurt you in the other. Analysis of citation patterns reveals striking differences.

After a Google search, which domains do users actually visit? The Datos/Semrush data tracks the top 15 destination domains, and the rankings reveal where search-driven discovery is really happening.

ChatGPT has climbed to the 7th most-visited domain after a Google search, up from 9th last quarter. The Datos/SparkToro data shows AI tools are becoming a routine part of how people navigate the web.

ChatGPT draws from two primary sources when generating responses: the data it was trained on and real-time web browsing. Understanding what triggers a citation gives you a framework for earning them.

Google AI Mode is a conversational AI interface within Google Search that allows users to have multi-turn conversations about their search queries. Here is what it means for SEO strategy in 2026.

A zero-click search is any Google search session where the user doesn't click on any result. They search, see the results page, and either leave Google...