The Insights

Navigational searches fell across every major engine in Q2 2026 while research queries climbed. People stopped searching to navigate and started searching to learn. Here is what that changes about optimizing for search.

WebMCP lets a website expose tools an AI agent can call directly, instead of guessing from the page. Here is what WebMCP is, how it works, and how to add it to your site.

Six and seven word searches have grown for four consecutive quarters while short queries sit flat. People are typing sentences into search boxes, and that changes what content has to answer.

A saliency map predicts where the eye lands on a screen before intent kicks in. What saliency actually measures, the four features that drive it, how it differs from a heatmap and from eye tracking, and where it stops being useful.

Clicks to Google-owned properties rose from 11.7% to 20.4% in a year while organic click-through fell to 40.7%. Zero-click stayed flat, which means the clicks did not vanish. They were redirected.

AI readiness means your website and business can be found, read, and used by AI agents. Assess access, data, content, and available actions.

Predictive eye tracking estimates where people will look before anyone visits. The honest case for using it: pages with no traffic, pages you do not own, and decisions you have to make today, plus the questions it cannot answer.

Generative engine optimization is making your site readable by the systems that answer for people instead of sending them to you. Gemini Spark just dropped from $99.99 to $19.99, which is when this stops being theoretical.

AI attention heatmaps are not magic and not a gimmick. They are decades of eye-tracking science plus a saliency model. Here is what the studies behind predicted attention actually found, including what is solid and what is still open.

Heatcast is a free attention heatmap tool for Chrome. It predicts where the eye lands on any page you can open, needs no traffic or tracking script, and runs entirely on your own machine. What it does, what it does not, and why I built it.