The Insights

A little hyperbole, I know. Google's 2 MB HTML crawl limit has been widely covered as a technical SEO concern since the documentation update in February...

Claude Mythos is an unreleased AI model from Anthropic that was never supposed to be public yet. On March 26, 2026, Fortune reported that a misconfigured...

Google's crawling infrastructure has been misunderstood for over two decades. In episode 105 of Search Off the Record, Google engineers Gary Illyes and...

ADA website lawsuits have exploded over the past four years, and small businesses are taking the worst of it. A Boston 25 News investigation published in...

If you rely on organic traffic to survive, there is a massive problem on the horizon. Google Patent US12536233B1 outlines a system where the search giant...

Google AI Overviews and ChatGPT cite completely different sources. A strategy that wins citations in one platform may hurt you in the other. Analysis of citation patterns reveals striking differences.

After a Google search, which domains do users actually visit? The Datos/Semrush data tracks the top 15 destination domains, and the rankings reveal where search-driven discovery is really happening.

ChatGPT has climbed to the 7th most-visited domain after a Google search, up from 9th last quarter. The Datos/SparkToro data shows AI tools are becoming a routine part of how people navigate the web.

ChatGPT draws from two primary sources when generating responses: the data it was trained on and real-time web browsing. Understanding what triggers a citation gives you a framework for earning them.

Google AI Mode is a conversational AI interface within Google Search that allows users to have multi-turn conversations about their search queries. Here is what it means for SEO strategy in 2026.