The Insights

AI agents are software that completes multi-step tasks for you. Here is what AI agents actually do for a business in 2026, where they help, where they fail, and how to start without the hype.

AP2 (Agent Payments Protocol) and UCP (Universal Commerce Protocol) are the new standards that let AI agents pay and check out for you. Here is what each one does and why they matter for merchants.

Agentic SEO is optimizing your site so AI agents can find, read, and act on it. Here is what changes when software does the searching, and the practical steps to stay visible to agents.

AI shopping assistants research and recommend products for buyers across Google, ChatGPT, Perplexity, and Amazon. Here is how they pick, and how to get your products surfaced and recommended.

Agentic commerce is AI agents buying on your customers' behalf. Here is how Google's Universal Cart, AP2, and UCP work, and what your store needs so an agent can find and check out your products.

Project Mariner was Google's experimental AI agent that browsed the web for you. Here is what it did, why Google shut it down as a standalone in 2026, and where its technology went.

Gemini Spark is Google's 24/7 personal AI agent from I/O 2026. Here is what it does, what it costs, the apps it connects to, and what an always-on agent means for your business.

A plain-English rundown of the AI agents Google launched at I/O 2026, from agentic checkout to Gemini Spark, and what they change for any business with a website.

The vendor industry has spent eighteen months selling AEO, GEO, AIO, and a dozen lesser acronyms as new disciplines that need new tools, new budgets, and new specialists. Google’s own Search Advocate, John Mueller, called that pattern out on Bluesky in August 2025. The quote is the cleanest summary I have seen of where the […]

Google’s I/O 2026 letter dropped one announcement that nobody is sequencing properly. Most of the recap coverage led with AI Mode hitting 1 billion monthly active users or AI Overviews reaching 2.5 billion. The bigger story was a paragraph buried under those numbers: Information Agents. Personalized AI agents running 24/7, monitoring the web for users, […]