Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
ChatGPT draws from two primary sources when generating responses: the data it was trained on and real-time web browsing. Understanding what triggers a citation gives you a framework for earning them.
ChatGPT has climbed to the 7th most-visited domain after a Google search, up from 9th last quarter. The Datos/SparkToro data shows AI tools are becoming a routine part of how people navigate the web.
AI search tools roughly doubled their share of desktop activity in 2025. The headline number gets repeated everywhere, but the context behind it tells a more nuanced story about what actually changed.