Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 51 Postings
Search Queries Are Getting Longer, Four Quarters Running
Six and seven word searches have grown for four consecutive quarters while short queries sit flat. People are typing sentences into search boxes, and that changes what content has to answer.
What Is a Saliency Map? (With Real Examples From Apple’s Homepage)
A saliency map predicts where the eye lands on a screen before intent kicks in. What saliency actually measures, the four features that drive it, how it differs from a heatmap and from eye tracking, and where it stops being useful.
Google Now Takes 1 in 5 Clicks After a Search (Q2 2026 Data)
Clicks to Google-owned properties rose from 11.7% to 20.4% in a year while organic click-through fell to 40.7%. Zero-click stayed flat, which means the clicks did not vanish. They were redirected.
AI Readiness: Is Your Business Ready for AI Agents?
AI readiness means your website and business can be found, read, and used by AI agents. Assess access, data, content, and available actions.
Why Use Predictive Eye Tracking (And When Real Data Beats It)
Predictive eye tracking estimates where people will look before anyone visits. The honest case for using it: pages with no traffic, pages you do not own, and decisions you have to make today, plus the questions it cannot answer.
Generative Engine Optimization: What Changes Now That AI Agents Cost $20
Generative engine optimization is making your site readable by the systems that answer for people instead of sending them to you. Gemini Spark just dropped from $99.99 to $19.99, which is when this stops being theoretical.
The Research Behind Predicted Attention: What FastSal and UEyes Actually Found
AI attention heatmaps are not magic and not a gimmick. They are decades of eye-tracking science plus a saliency model. Here is what the studies behind predicted attention actually found, including what is solid and what is still open.
Heatcast: A Free Attention Heatmap Tool That Needs No Traffic
Heatcast is a free attention heatmap tool for Chrome. It predicts where the eye lands on any page you can open, needs no traffic or tracking script, and runs entirely on your own machine. What it does, what it does not, and why I built it.
How to Read an Attention Heatmap (Without Drawing the Wrong Conclusion)
Warm blobs and cool edges are easy to see and easy to misread. How to actually read an attention heatmap: what the colors mean, why the order matters more than the heat, and what a prediction can and cannot tell you.
Intent-Driven Category Pages: How ‘Airport Outfits’ Outsold ‘Jeans’ by 841%
Intent-driven category pages organize ecommerce sites around customer situations instead of product nouns. This case study examines a reported 841% lift and a safer rollout plan.