Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 51 Postings
The Agentic Web Is a San Francisco Story (A Counter-Read of Google’s I/O 2026 Announcement)
The agentic web is technically real, but usage and consumer trust remain small for high-stakes delegation. This counter-read separates architecture from adoption.
Zero-Click Search Is a Mobile Story (And Google Made the SERP More Clickable in 2025)
Zero-click search looks different by device. Mobile sits far above desktop, while AI Overview losses affect only the queries where the feature appears.
The EU/UK Paradox: AI Adoption Up, Google Share Also Up
AI tool adoption is higher in the EU and UK than in the US, while Google's search share also remains near record levels. Both trends can rise together.
AI Adoption Is a B2B Story (Not a Consumer Story, and That’s Why Earnings Calls Get It Wrong)
AI adoption is concentrated in business workflows, enterprise contracts, and coding tools. Consumer use is growing, but the economic story remains B2B.
The ChatGPT Plateau: What’s Actually Happening in the AI Assistant Market
ChatGPT still leads the AI assistant market, but Gemini and Claude are gaining share. The cited datasets show a market shifting from one default tool to several.
Chrome’s New Agentic Browsing Audit: What’s Worth Doing and What’s Hype
Chrome Lighthouse now includes agentic browsing audits. Accessibility and layout stability are useful now, while WebMCP and llms.txt remain early signals.
Crawled Currently Not Indexed: What Google Says It Actually Means
Google's search team explained how to read the Page Indexing report. See what crawled currently not indexed means and when no fix is needed.
AI Agents for Business: What They Actually Do in 2026
AI agents are software that completes multi-step tasks for you. Here is what AI agents actually do for a business in 2026, where they help, where they fail, and how to start without the hype.
AP2 and UCP: The Protocols Behind AI Agent Payments, Explained
AP2 (Agent Payments Protocol) and UCP (Universal Commerce Protocol) are the new standards that let AI agents pay and check out for you. Here is what each one does and why they matter for merchants.
Agentic SEO: How to Optimize for AI Agents That Search and Buy
Agentic SEO is optimizing your site so AI agents can find, read, and act on it. Here is what changes when software does the searching, and the practical steps to stay visible to agents.