Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 67 Postings
Reddit Is Now on 4 in 10 Desktops (And Most of Us Still Ignore It)
Reddit grew from 29.4% to 41.6% of desktop users in fourteen months and holds a top-six spot among search destinations. Its position inside AI answers is a different story, and the gap between the two is the interesting part.
AI Visibility: How to Track Whether AI Is Mentioning Your Brand
AI visibility measures whether answer engines mention, describe, and cite your brand. A repeatable prompt tracker turns that presence into a useful trend.
What AI Tools Actually Send Traffic To (And What They’re Erasing)
The Datos Q2 2026 data shows what people visit right after using ChatGPT, Gemini, or Claude. AI feeds AI, Google survives as the action layer, and the reference web is being erased. Here is the survival rule.
ChatGPT Is Not the Whole AI Market (Q2 2026 Share Data)
ChatGPT holds a mid-30% user share in the US and is slipping in Europe, while Gemini and Claude keep climbing. If you only check ChatGPT to see whether you get cited, you are checking a minority of the market.
Navigational Search Is Collapsing: What Q2 2026 Data Means for AEO
Navigational searches fell across every major engine in Q2 2026 while research queries climbed. People stopped searching to navigate and started searching to learn. Here is what that changes about optimizing for search.
WebMCP: How to Let AI Agents Use Your Website
WebMCP lets a website expose tools an AI agent can call directly, instead of guessing from the page. Here is what WebMCP is, how it works, and how to add it to your site.
Search Queries Are Getting Longer, Four Quarters Running
Six and seven word searches have grown for four consecutive quarters while short queries sit flat. People are typing sentences into search boxes, and that changes what content has to answer.
What Is a Saliency Map? (With Real Examples From Apple’s Homepage)
A saliency map predicts where the eye lands on a screen before intent kicks in. What saliency actually measures, the four features that drive it, how it differs from a heatmap and from eye tracking, and where it stops being useful.
Google Now Takes 1 in 5 Clicks After a Search (Q2 2026 Data)
Clicks to Google-owned properties rose from 11.7% to 20.4% in a year while organic click-through fell to 40.7%. Zero-click stayed flat, which means the clicks did not vanish. They were redirected.
AI Readiness: Is Your Business Ready for AI Agents?
AI readiness means your website and business can be found, read, and used by AI agents. Assess access, data, content, and available actions.