Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 67 Postings
Why Use Predictive Eye Tracking (And When Real Data Beats It)
Predictive eye tracking estimates where people will look before anyone visits. The honest case for using it: pages with no traffic, pages you do not own, and decisions you have to make today, plus the questions it cannot answer.
Generative Engine Optimization: What Changes Now That AI Agents Cost $20
Generative engine optimization is making your site readable by the systems that answer for people instead of sending them to you. Gemini Spark just dropped from $99.99 to $19.99, which is when this stops being theoretical.
The Research Behind Predicted Attention: What FastSal and UEyes Actually Found
AI attention heatmaps are not magic and not a gimmick. They are decades of eye-tracking science plus a saliency model. Here is what the studies behind predicted attention actually found, including what is solid and what is still open.
Heatcast: A Free Attention Heatmap Tool That Needs No Traffic
Heatcast is a free attention heatmap tool for Chrome. It predicts where the eye lands on any page you can open, needs no traffic or tracking script, and runs entirely on your own machine. What it does, what it does not, and why I built it.
How to Read an Attention Heatmap (Without Drawing the Wrong Conclusion)
Warm blobs and cool edges are easy to see and easy to misread. How to actually read an attention heatmap: what the colors mean, why the order matters more than the heat, and what a prediction can and cannot tell you.
Intent-Driven Category Pages: How ‘Airport Outfits’ Outsold ‘Jeans’ by 841%
Intent-driven category pages organize ecommerce sites around customer situations instead of product nouns. This case study examines a reported 841% lift and a safer rollout plan.
The Agentic Web Is a San Francisco Story (A Counter-Read of Google’s I/O 2026 Announcement)
The agentic web is technically real, but usage and consumer trust remain small for high-stakes delegation. This counter-read separates architecture from adoption.
Zero-Click Search Is a Mobile Story (And Google Made the SERP More Clickable in 2025)
Zero-click search looks different by device. Mobile sits far above desktop, while AI Overview losses affect only the queries where the feature appears.
The EU/UK Paradox: AI Adoption Up, Google Share Also Up
AI tool adoption is higher in the EU and UK than in the US, while Google's search share also remains near record levels. Both trends can rise together.
AI Adoption Is a B2B Story (Not a Consumer Story, and That’s Why Earnings Calls Get It Wrong)
AI adoption is concentrated in business workflows, enterprise contracts, and coding tools. Consumer use is growing, but the economic story remains B2B.