Jim Hunt
Jim Hunt is a technical SEO architect and digital engineer specializing in search visibility for industrial-scale brands. With over a decade of experience in the "State of Search," he focuses on the intersection of technical performance and AI-first discovery.
Published Intelligence Feed // 51 Postings
AI Shopping Assistants: How to Get Your Products Recommended in 2026
AI shopping assistants research and recommend products for buyers across Google, ChatGPT, Perplexity, and Amazon. Here is how they pick, and how to get your products surfaced and recommended.
Agentic Commerce: How AI Agents Will Buy From Your Store (and How to Be Ready)
Agentic commerce is AI agents buying on your customers' behalf. Here is how Google's Universal Cart, AP2, and UCP work, and what your store needs so an agent can find and check out your products.
What Happened to Project Mariner? Google’s Browser Agent, Explained
Project Mariner was Google's experimental AI agent that browsed the web for you. Here is what it did, why Google shut it down as a standalone in 2026, and where its technology went.
Google Gemini Spark, Explained: What It Does and What It Means for Your Business
Gemini Spark is Google's 24/7 personal AI agent from I/O 2026. Here is what it does, what it costs, the apps it connects to, and what an always-on agent means for your business.
Google I/O 2026: What Its AI Agents Actually Do (and What They Mean for Your Business)
A plain-English rundown of the AI agents Google launched at I/O 2026, from agentic checkout to Gemini Spark, and what they change for any business with a website.
AEO Is Just SEO With New Acronyms (Here’s What Actually Changes)
The vendor industry has spent eighteen months selling AEO, GEO, AIO, and a dozen lesser acronyms as new disciplines that need new tools, new budgets, and new specialists. Google’s own Search Advocate, John Mueller, called that pattern out on Bluesky in August 2025. The quote is the cleanest summary I have seen of where the […]
Information Agents: When the Searcher Is Software, Not a Human
Google’s I/O 2026 letter dropped one announcement that nobody is sequencing properly. Most of the recap coverage led with AI Mode hitting 1 billion monthly active users or AI Overviews reaching 2.5 billion. The bigger story was a paragraph buried under those numbers: Information Agents. Personalized AI agents running 24/7, monitoring the web for users, […]
Stop Guessing How Your Customers Search (The Data Will Surprise You)
You probably cannot guess the words your customers search. Real volume data shows why, and how to find the exact phrases that win in Google and AI search.
How to See Your Lighthouse Agentic Browsing Score (It’s Not in PageSpeed Insights)
Chrome added an “Agentic Browsing” score to Lighthouse. You went to check yours, opened PageSpeed Insights or Chrome DevTools, and it was not there. You are not missing a setting. The score genuinely does not appear in the two tools most people use. Every guide currently telling you to “open PageSpeed Insights and check the […]
Google’s Preferred Sources Comes to AI Search: Why You Can’t Optimize for It (and What Actually Helps)
On May 27, 2026, Google extended its Preferred Sources feature into AI Overviews and AI Mode. It is one of the few levers in AI search that a publisher can actually pull. It is also one of the most misunderstood, because the vendor content that appeared within days framed it as something you can optimize […]