The Insights

Clicks to Google-owned properties rose from 11.7% to 20.4% in a year while organic click-through fell to 40.7%. Zero-click stayed flat, which means the clicks did not vanish. They were redirected.

AI readiness means your website and business can be found, read, and used by AI agents. Assess access, data, content, and available actions.

Predictive eye tracking estimates where people will look before anyone visits. The honest case for using it: pages with no traffic, pages you do not own, and decisions you have to make today, plus the questions it cannot answer.

Generative engine optimization is making your site readable by the systems that answer for people instead of sending them to you. Gemini Spark just dropped from $99.99 to $19.99, which is when this stops being theoretical.

AI attention heatmaps are not magic and not a gimmick. They are decades of eye-tracking science plus a saliency model. Here is what the studies behind predicted attention actually found, including what is solid and what is still open.

Heatcast is a free attention heatmap tool for Chrome. It predicts where the eye lands on any page you can open, needs no traffic or tracking script, and runs entirely on your own machine. What it does, what it does not, and why I built it.

Warm blobs and cool edges are easy to see and easy to misread. How to actually read an attention heatmap: what the colors mean, why the order matters more than the heat, and what a prediction can and cannot tell you.

The agentic web is technically real, but usage and consumer trust remain small for high-stakes delegation. This counter-read separates architecture from adoption.

Chrome Lighthouse now includes agentic browsing audits. Accessibility and layout stability are useful now, while WebMCP and llms.txt remain early signals.

AI citations can put a service business directly inside an AI recommendation. See how citations differ from rankings and which signals help local businesses appear.