The Insights

Key Takeaways Google AI Mode Clickstream Data Shows Steady but Tiny Growth The Datos/Semrush State of Search Q4 2025 report includes Google AI Mode clickstream data for the first time. The numbers tell two stories at once: consistent monthly growth and a share so small it barely registers on the chart. In the US, AI […]

Claude Code's entire source code was exposed this morning through a source map file left in their npm package. Security researcher Chaofan Shou spotted it...

The Datos/Semrush State of Search Q4 2025 report surfaced a stat that most coverage overlooked: Google searches per desktop user dropped nearly 20% year...

A little hyperbole, I know. Google's 2 MB HTML crawl limit has been widely covered as a technical SEO concern since the documentation update in February...

Claude Mythos is an unreleased AI model from Anthropic that was never supposed to be public yet. On March 26, 2026, Fortune reported that a misconfigured...

Google's crawling infrastructure has been misunderstood for over two decades. In episode 105 of Search Off the Record, Google engineers Gary Illyes and...

Google AI Overviews and ChatGPT cite completely different sources. A strategy that wins citations in one platform may hurt you in the other. Analysis of citation patterns reveals striking differences.

Google AI Mode is a conversational AI interface within Google Search that allows users to have multi-turn conversations about their search queries. Here is what it means for SEO strategy in 2026.